Customer Story - Share Rocket

Social Media Scoring, Measuring, Ranking, & Monetizing

Client launches a new analytics platform, ushering in a new era in the fast-growing social media monetization market.

The Client

With a client list that includes some of the top broadcasting brands in the nation, Share Rocket is leading the way to providing actionable insights into how viewers are engaging with broadcast on social. Share Rocket clients see dramatic ad revenue growth over their competitors that use standard analytics tools. Their cutting-edge dashboards help broadcast stations manage their social content and improve their ROI.

More at sharerocket.com.

The Challenge

Capture, store, analyze, enrich, score, visualize, and monetize social media data streams, and do it in near-real time - a genuine Big Data problem. Share Rocket aspired to solve several intractable problems in the social media sphere:

Brand vs. Individual Performance

How do our individual voices contribute to brand performance?

No Apples-to-Apples Performance Comparisons

How do our various individual, department-level, and brand-level social voices compare against a relevant set of competitive voices?

No Market-Based Performance Comparisons

Given a well-defined market, how exactly do we score and rank social performance?

No Monetization Path

How do we assign value to social media activity, and can we design campaigns to monetize that value?

The Solution

A pioneering, enterprise-grade, market-leading platform, architected and built from scratch. Some foundational pillars:

"CTO + Engineering in a Box" Engagement Model
1043 Labs moved a full Engineering team into place, with a de facto CTO, expanding and contracting resources as dictated by the development timeline.
Prototype in 90 Days
Stand up a dev environment, back end, and usable front end in 90 days, sufficient to drive branding, feature definition, and fundraising efforts.
Purpose-Built Data Stores
An integrated combination of SQL and NoSQL DBs to support high-speed streaming, scoring, market tracking, reporting, and analytics.
Cloud-Based Development and Delivery
1043 Labs' AWS expertise accelerated front- and back-end platform development. AWS services support modern, state-of-the-art architectures, and we took advantage of DynamoDB, Redshift, Lambda, Kinesis, SQS, EBS, and other services to build a secure, enterprise-grade platform.
Proprietary Scoring Algorithms and Architecture
Share Rocket intellectual property now includes proprietary Share and SEI metrics, which are calculated and ranked for all social assets, for a variety of time periods, against appropriate in- market peers, in near-real time. No one else does this.

The Results

Success! For a known price, on a predictable schedule, Share Rocket acquired a market-leading social media analytics platform, in a red hot commercial space.

Money Raised

Share Rocket fundraising happened quickly once a prototype was built.

Market Leadership Established

With a string of commercial releases, Share Rocket used the technology advantages provided by 1043 Labs to open a sizable lead in their marketplace.

Profitability

Share Rocket's customer list that includes some of the largest broadcast networks and ownership groups in the United States.

Data and Technology Moats

Big Data-scale databases at both "ends" of the platform constitute large barriers to entry for would-be competitors. Share Rocket has also filed an expansive patent portfolio, to protect a number of platform innovations.

"Working with 1043 Labs is like having an in-house development team of the highest standards. Not only do they understand the rigorous technical diligence that is required for a high availability, big-data, real-time SaaS product, but they also get that this is a business that requires the product cost and ongoing maintenance to match the investment and revenue numbers of a startup."
- Chris Kraft, CEO, Share Rocket, Inc.